CI

Overview of the CI of Samchully

• CI
• Signature
• Color guidance

Main color system

The main color system used in the CI of Samchully is categorized into Samchully Blue -- the representative color -- and Samchully Grey, our corporate main color, which provide consistent image. Samchully Blue (DIC179) with progressive image and Samchully Grey (DIC654) with corporate image are used extensively together for complementary effectiveness. Attention must be paid to factors such as brightness and chroma when using the two colors.

Supplementary color system

The color system used for the CI includes 3 supplementary colors besides Samchully Blue and Samchully Grey. Colors are mostly limited to these two main colors in many cases, but the supplementary colors may be used for more effective delivery and expression. The 3 supplementary colors are used together with Samchully Blue and Samchully Grey to deliver the innate image of the group. Attention must be paid to factors such as hue, brightness, and chroma when using the 3 colors with Samchully Blue and Samchully Grey.